By Barb Oates
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The NCTA show is being held at Chicago’s McCormick Center along Lake Michigan and is attended by cable’s top brass, marketers, networks, software developers and more who converge to exchange ideas and business cards, market their new products and services and secure future business opportunities. The good news for consumers is that the consensus was everyone is heading in the direction where any content will be available in any platform you prefer whenever you want it. So you want to watch ESPN but you’re sitting at an airport waiting for your flight? No problem — watch on your tablet, smart phone or online. You get the idea. While the show’s rich in providing knowledge and insights on the industry in general, it also provided plenty of opportunities for celebrity meet and greets, which made it the perfect place to spend a rainy Wednesday afternoon.
Next it was ESPN, where Texas Longhorns basketball coach Rick Barnes was on hand to help promote their newest venture, the launch of Longhorn Network. The HD network will be the only 24-hour television network dedicated to one university and one state. (And, of course, it’s Texas — they’ve always considered themselves bigger and better. Whatever.). Press materials state that the network will air more than 200 live events annually covering all 20 UT sports including football, basketball and baseball, plus studio shows, analysis and original content. You’ll also be able to see Texas high-school sports, UT campus lifestyle (that could be good) and local Austin arts and culture. Texas always has been its own country, so no surprise really that they’ll get a network of their own. Although, only time will tell the appeal and national reach the network will garner. My colleague, a George Mason grad and college basketball fanatic, entertained Coach Barnes by pulling out of his bag (“he just happened to have it along”) a Mason T-shirt to pose with. Barnes was assistant coach at Mason in the early ‘80s. Anyways, great guy (that’s Barnes, not my colleague), I can see why Texas loves him.
ESPN was also hyping it’s new WatchESPN app (similar to HBO GO) and their online service that allows you to watch the network anywhere on any device. Their online service is currently available for Time Warner Cable, Bright House and Verizon customers. If you’re a subscriber to any of these services you can go to espn.go.com and click on “Watch Now.” You’ll be asked a few questions to verify you’re a cable subscriber, but after that you’re good to go. Tim Connolly, vice president of digital video distribution for Disney/ESPN Media Networks, says that about 2 million people have already downloaded their app. He believes a “slow and steady” rollout wins the race and anticipates other cable operators adding the service soon. For Connolly, having all of ESPN’s content available for every mediums caters to the network’s philosophy of allowing their customers to watch their content on “the best screen the consumer has available.” After all, he adds: “the more content we make available, the more they are watching. We are helping people be better fans and better viewers.”
Bravo’s Real Housewives of New York City Sonja Morgan and Ramona Singer were there to promote their show and their respective product lines. Morgan’s got some toaster oven cookbook deal going and Singer has fully rolled out her own wine label. Both were engaging and down to earth, although that’s the part of the show when I got disciplined for trying to ask questions.
Other celebs making it to the Windy City included FOX Sports sportscaster Gus Johnson, 1998 Heisman Trophy winner Ricky Williams, MSNBC’s Tamron Hall, Steve Doocy from FOX News Channel, stars of IFC’s Portlandia Fred Armisen and Carrie Brownstein, comedian Frank Caliendo, Kelsey Grammer and Connie Nielsen for their new Starz series Boss that debuts in October, Maria Bartiromo, Lou Dobbs, soccer star Cobi Jones, Chicago Blackhawks star Patrick Sharp, thoroughbred jockey Chantal Sutherland, FOX News Channel’s Bret Baier, golf pro Nick Faldo, Torchwood stars Eve Myles, Alexa Havins and Arlene Tur; Ghost Hunters Jason Hawes and Grant Wilson; WWE wrestler CM Punk; and more. Oh yeah, Oprah was there, too!