You might laugh at all the dust-collecting ThighMasters, Tae Bo VHS tapes and Shake Weights, but their creators laughed all the way to the bank. Health and wellness expert Jillian Michaels (The Biggest Loser) hosts and judges Spike’s new competition series Sweat Inc. (premiering Tuesday, Oct. 20, at 10pm ET/PT), which aims to find the creator of America’s next big exercise craze. “Fitness is a multibillion dollar industry, and we are looking for the next fitness phenomenon,” Michaels says. Over the series’ 10 episodes, 27 fitness entrepreneurs try to prove they’ve developed the latest groundbreaking physical conditioning program. “It’s a brutal competition. You need a background in fitness with a business mind,” Michaels says. “These entrepreneurs have everything on the line. This is the opportunity of a lifetime.” The winner receives $100,000 and the opportunity to launch their program at a nationwide fitness club. Industry experts Randy Hetrick and Obi Obadike also serve as judges, with celebrity guest judges including Tito Ortiz, Lolo Jones and Terrell Owens.
Photo: Credit: Spike