Site icon StayTuned Magazine

Less commercials, more grit and Shakespeare: TNT 2016 Upfronts

When TNT execs said they were going less procedural with their rebranding strategy earlier this year they weren’t kidding. While Rizzoli & Isles begins its final season starting June 6, what follows is an explosive lineup that will make any granny, hooked on TNT police procedural, blush.

TNT announced to advertisers at Turner’s 2016 Upfronts their slate of original programming for next year, which includes an unconventional, hip and edgy, period drama on William Shakespeare titled — simply — Will.

“The word is out before we have even premiered our first show: We’re reaching for something special — taking creative risks with some of the best talent out there and pushing for the best viewing experience on ad-supported TV. And we’re just getting started,” said Kevin Reilly, president of TNT and TBS, chief creative officer for Turner Entertainment.

As part of the network’s programming transformation, TNT is going to air less commercials, essentially adding an extra 10 minutes of story to each episode of some of their new dramas like the Ellen Barkin and Scott Speedman crime family drama Animal Kingdom (premiering June 14 – also Channel Guide’s cover story for June) and the Michelle Dockery drama Good Behavior, premiering later this fall.

Additional announcements and further details include:

Exit mobile version