Syfy’s “Haven” integrates Twitter-based storyline starting tonight
By Jeff Pfeiffer Follow @ChannelGuideJP In what could be the first successful interactive storytelling merging of a TV series with Twitter, Syfy’s Haven will begin a seven-episode story arc that flows between the show itself and Twitter, starting with tonight’s episode (10pm ET/PT). “Although there have been simple integrations [with Twitter] before, no one has fully and organically integrated Twitter into the fabric of the show in the way Haven is doing,” says Craig Engler, general manager and senior vice president of Syfy Digital. “If you watch Haven and use Twitter, you’re in for a real treat.”