VOD Spotlight: Bringing “Dr. Seuss’ The Lorax” to life
It’s always a touchy business, taking a revered children’s book and bringing it to the screen in full 3-D. When it’s a story as stylized and personal to its author as The Lorax is, just suggesting the attempt can border on hubris. But in the case of this particular story, producer Chris Meledandri says the idea wasn’t theirs to begin with. “The genesis of the decision to do The Lorax as the follow-up to Dr. Seuss’ Horton Hears a Who! actually came from [Seuss’ widow] Audrey Geisel,” he recalls of the conversation. “We had talked about wanting to do another […]