Check out content from the August 2008 issue of Channel Guide Magazine. If you’re not already a Channel Guide reader, subscribe today and see for yourself!
A&E Shifts Its Focus To The Art Of Entertainment
If you’ve been a longtime viewer of his 24-year-old network, A&E president and general manager Bob DeBitetto knows what you may be thinking: “Where’d the ‘Art’ go in what was once known as the Arts and Entertainment network?” Thing is, he’s also betting most viewers might just be too entertained to care. Brought onboard as head of programming in 2003 to address the network’s uniquely puzzling quagmire — an audience that was fiercely devoted but, at a median age of 61, far north of the most profitable demographics in an increasingly competitive market – DeBitetto knew the road to success […]