ESPN’s SportsCenter is, at times, difficult to watch, but the promos in the famous “This Is SportsCenter” campaign rarely disappoint (one of our favorites is above). On Dec. 11 at 8pm ET, ESPN airs a one-hour special hosted by Karl Ravech chronicling ESPN’s ad campaign, which began in 1995 and features mini mockumentaries that capture comical moments at ESPN’s Bristol campus when SportsCenter anchors interact with athletes, celebrities and mascots. The special will include more than 50 commercials, including the first-ever “This Is SC” spot and the debut of three others. Also included are interviews with athletes who’ve appeared in the spots, including Roger Clemens, Ben Roethlisberger and Trevor Hoffman.
“Sports fans tell us that they love the SportsCenter campaign, so we’re serving up some of the all-time classic spots from more than 300 that have been produced,” said Katie Lacey, senior vice president, marketing. “It will be an entertaining look back at the 12 years of the campaign.”
The special will re-air on ESPN (Dec. 19 at 4am ET), ESPN2 (Dec. 31 at 8pm ET) and ESPN Classic (Dec. 13 and 15 at 10pm ET).
