Leading up to its airing of the television premiere of Justin Bieber: Never Say Never, MTV is airing “Bieber O’Clock,” a programming stunt featuring a “special Bieber moment” every hour for 24 hours.
Justin Bieber: Never Say Never makes its television premiere on MTV Aug. 4 at 8pm ET/PT. The film follows music superstar Justin Bieber through the course of 10 days during his debut concert “My World Tour” in 2010, which leads up to one of his biggest performances ever at Madison Square Garden.
MTV’s “Bieber O’Clock” stunt begins Aug. 3 at 8pm ET/PT, and will include “Bieber-centric” content every hour leading up to the premiere of Never Say Never.
From MTV:
“’Bieber O’Clock’ will include MTV’s favorite ‘vintage’ Bieber moments and his appearances on various MTV shows, as well as exclusive never-before-seen interviews and funny stories from Bieber’s Never Say Never co-stars, including his mom Pattie Mallette, his best friend Ryan Butler, grandparents, manager Scooter Braun, band mates and head of security Kenny Hamilton. ‘Bieber O’Clock’ will also feature videos submitted by fans sharing their favorite Bieber memories and movie moments, as well as exclusive messages from Justin Bieber himself to his fans. Additionally, fans can stay tuned in to MTV throughout the movie for a special hashtag that they can tweet for a chance to win a DVD copy of Never Say Never signed by the entire cast and Justin Bieber.”
In the promo clip below, Bieber himself teases that among the things you might find out about him during the 24 hours of “Bieber O’Clock” are why he does not like wearing shirts, and whether or not he actually has a monkey.