TV programs cash in with product placement
By Tom Comi While the creation of the DVR has made life much better for TV viewers, advertisers and networks have had to be creative about how they offset the fact that so many people are bypassing commercials. This has led to ads being inserted into the actual shows, whether it’s for a scripted drama or a reality program. And the interesting thing is viewers oftentimes don’t even realize they are being pitched on an item. Fox’s American Idol has been at the forefront of such blatant product placement, with on-air promotions for AT&T, Coke, Ford and Apple’s iTunes. Extreme […]