Rokerthon is back, with a special Blizzard 2015 edition
The Northeast is gearing up for what sounds like it may be a truly epic snowstorm (possibly among the largest in New York City history, as an example of its potential). Needless to say, media outlets are practically drooling over the idea of covering this latest “snowpocalypse” (The Weather Channel has named the winter storm Juno, even though few other news outlets use its naming conventions). NBC News is one of the outlets gearing up for cross-plaform coverage, including a digital redux of last year’s popular “Rokerthon,” which featured Al Roker setting a Guinness World Record for the longest uninterrupted […]